小何同学采访库克的视频的看了数次，深深地感觉到小何同学已经触及到当代年轻人的天花板，因此，笔者本着学习的态度将采访中英文对照稿件整理出来供大家参考。

与其称之为一次视频采访，不如说是苹果与用户之间的沟通，或者是苹果CEO与数码爱好者的一次交流。正是这样拉近中国消费者距离的方式，让一些人感觉到这是苹果为了扩大受众市场的一次广告。不管其目的到底是什么，这段谈话中的一些内容还是很值得关注。

在视频采访中，他们不仅谈到了iPhone12的创新，重视创造与合作的苹果团队，基于中国消费者反馈的功能，还谈到了新的互联网时代背景下的老年人、人人享有教育机会的权利、对于工作的态度等延伸话题。一起来看看吧！

Tim Cook：你好

Hi

何同学：你好

Hi

Tim Cook：感觉如何

How are you?

何同学：很好，我今天可是要采访库克，当然很高兴

Fine. Yeah, I'm fine. I'm meeting Tim Cook today. I'm definitely really good today.

Tim Cook：今天和你见面是我的荣幸

I'm meeting you today, so this is my privilege.

何同学：谢谢！真的吗？我只是个22岁的中国大学生，而您是苹果的CEO，这太酷了。听说您每天早上四点钟起床去健身房锻炼是真的吗？

Oh, thank you. Really? I'm just 22-year-old Chinese university student. And you're the CEO of Apple. That's so cool. I just heard you wake up 4:00 AM every day and go to the gym. Is that true?

Tim Cook：是的！每个人都有自己的方式来保持精力充沛头脑清醒，我就是每天早起去健身房，这是一天中我能自己掌控的部分，我喜欢通过健身开启全新的一天

It's pretty true. All of us have things that we do to stay energetic and to sort of clean our minds out, and mine is to get up early and go to the gym. It's the part of the day I control. And so I love to work out, and then to start the day fresh

何同学：我也一直想早起锻炼，但我太懒了无法坚持地去健身房，我得加油了！或许我该买一块新的 Apple Watch督促自己

I always want to do the same thing, but I'm just too lazy, I'm just too lazy to go to the gym. I think i should work harder, yeah,i should work harder. And i should get myself a better Apple Watch to support that? I don't know

Tim Cook：我学生时代也没有四点起过床，所以不用担心

I didn't get up at 4:00 AM when I was a student, either, though.So don't worry about that.                 

何同学：谢谢！好吧，那我们现在开始，很荣幸有机会采访您，我是一名资深果粉，没有人比您更了解 iPhone, iPhone12系列推出了许多新的功能，祝贺您！每年打造新产品一定压力很大，苹果是如何做到持续创新的？

Thank you! Okay, lets get started, Tim, it's such a privilege to talk to you today. I've been a fan of Apple products for a very long time, and you know about Apple products more than anyone in the world. Congratulations on the iphone 12 lineup.It has so many new features. But creating new things every year must be a very stressful process for you guys. How do you guys do it? How Apple prepare for all those new things every year?

Tim Cook：创新没有唯一的公式，苹果有一种创造与合作的文化，两者相结合会碰撞出巨大的创新，我们的员工拥有不同的技能从不同的角度观察世界，他们可能来自不同的地方有着不同的背景，有的是软件专家，有的是硬件工程师，有的专注于服务，有的可能是音乐家艺术家。他们致力于设计卓越的产品，因为这个相同的目标聚集在一起，他们共同迸发出来的力量是惊人的！

There's no one formula for innovation, but what we do is we have a culture of creativity and a culture of collaboration. And these two things together, when they intersect, create enormous innovation. You know, you put people together that have different skills, that look at the world differently. Maybe they're from different places, they have different backgrounds. Some are software experts. Some are harre. Some are services. Some may be musicians and artists. But you put them all together on a common purpose, to design an incredible product, and it is amazing what can come out of it

何同学：所以创新就是让充满创意，各有所长和不同背景的人一起工作

Yeah ，So innovation about putting people together, putting creative and different people together?

Tim Cook：建立多元化的团队为他们提供一个包容的环境，让他们能相互滋养汲取能量。我们的员工在意自己所做的事，希望创造出世界上最好的产品。由于在意他们有时会半夜起来打电话告诉别人一个好的想法，因为他们知道通过分享和交流能够进一步完善推进创意。在苹果一加一永远大于二，我们就是这么做的。对了，感谢你对iPhone12的赞誉，我们干得很带劲，我真心认为2020年是苹果最具创新力的一年，不论是手机、手表、iPad还是M1芯片。

Putting people together that are diverse in an inclusive kind of environment, where people can feed off of one another, feed off the energy. And you pick people that care enough, that really want to develop the best products in the world. And they care enough to call somebody up at midnight when they've just had a great idea, because they know that if they'd share the idea that they can make that idea go further. One plus one has always been more than two at Apple. And so that's how we do it. And by the way.I appreciate your comment about iphone 12. We're having an incredible time with it. I really believe that 2020 was our top year of innovation ever, between the phones and the Watch and the ipad, and M1

何同学：是的是的M1，我非常喜欢M1芯片，我有一台搭载M1芯片的Macbook Air，它的续航能力太强了，好像可以一直用下去，这实在是太酷了！

 Yeah, yeah, yeah, M1, I love M1, I have an M1 Macbook Air, and that thing just has long-lasting battery life. You know I never killed a battery on that, personally, It just lasts forever! It just lasts forever! It's really cool.

Tim Cook：的确令人惊叹对吗？好得出乎意料！感觉苹果不知从哪儿变出了一个黑科技，一下子实现了全天候续航，这真的很酷。

 It's kind of jaw-dropping, isn't it? It's unexpected. Yeah, yeah Yes, it's just out of nowhere, And Apple used some black magic to make the computer last all day. It's really cool!

Tim Cook：而且它的速度快性能强劲，我们得到了很多积极的反馈，希望大家都亲自试一试。

And it screams, It's so fast, the performance. We're getting such great comments on it. I'd encourage everyone to try it out

何同学：我用Final Cut进行编辑，我真的很爱这台设备，它比16英寸的 Macbook Pro更强大，有没有什么功能是基于中国消费者的反馈？

Yeah, I'm a Final Cut editor, and I just love that machine, which perfoms much better than my 16-inch Macbook Pro. But is there any feature that is developed based on Chinese consumer's feedback?

Tim Cook：有很多功能都是如此，比如五笔型输入法 相机中的二维码模式等，5G在中国很多方面获得了活力，因为中国在5G的覆盖遥遥领先于全世界。交叉路口的路况十分复杂，所以我们在地图应用中增加了街景功能。夜间模式的灵感也来源于中国，我们非常认真地倾听中国用户的需求，并将在此基础上开发出来的功能推广至世界各地 。所以你说得没错，我们有很多功能都是基于中国消费者的反馈。

Oh，there's a ton of features there that are. Whether it's specifi keyboards, whether it's the QR code mode. 5G, in a lot of ways,was energized in china, because China is so far ahead in the coverage model for 5G. Junction View in Maps because of the complex intersections and so forth. Junction view in Maps because of the complex intersections and so forth. Night Mode was another one where... The inspiration for Nigh Mode came from China. And so we listen very carefully to our customers there, and wind up creating things based on that that is then given to the world. So yeah, we get a lot of feedback from China.

何同学：谈到用户反馈我的奶奶一直很想学习如何使用iPhone，这样她就可以看我创作的视频与我进行Facetime通话，但她也觉得学习使用iPhone太难了，苹果可以做些什么让老年人更快地融入数字世界中？

Talking about customer's feedback, my Grandma always wanted to learn how to use an iPhone, so she can watch my videos and make Facetime calls. But in the meantime, she finds it really hard to learn to use an iphone. What can Apple do to give wings to the elderly and to the digital world?

Tim Cook：我们一直努力为所有人设计产品，确保产品设计符合大脑的运作方式直观易懂，不需要看说明书自然而然就能上手，我们的苹果零售店里也会开设课程，我们非常希望奶奶也可以去学习如何使用 iPhone。对于有需要的用户我们还提供电话支持服务，但我们的初衷和目标是尽量设计得直观易用，不需要看说明书就能使用。

Well, we try really hard to design our products for everyone. And we try very hard to design the product like the mind works, so you don't have to have an instruction manual, you can pick it up and it works the way that you would think it would work. We have classes in Apple Retail, where we'd love to train your grandmother on using Phone right there in the class. And we have Telephone Support and so forth for people that need that. But our hope is and our desire is always to design the product in such a way that it works as you would expect it to do， so that no instruction is needed

何同学：这的确是最好的方法，你不需要去学上手就会用

Yeah, thats the best way to use a product. You don't have to actually learn it. You just grab it and you naturally know how to use it.

Tim Cook：是的这正是我们的目标。比如使用 Final Cute时可能就需要一些额外的指导，我们的零售店开设了相关课程教授用户如何使用，我旁听过一些课程，我很惊喜地看到人们学得很快

Exactly. That is our objective. And sometimes you know if you're using Final Cut, you may need a little more help there. And so we have classes in our Retail stores to help customers. I've sat in on a number of those classes, and it's amazing how fast people can learn

何同学：我希望大家都能学会这些技术，因为这是与人沟通的重要方式，如果不会使用智能手机感觉就像被全世界抛弃了。

Yes And I do hope that everybody can learn all these technologie, because it's such an important way to communicate with other people. Just if you don't know to use a smatphone, you're just being left out of the entire world.

Tim Cook:我完全同意，现在人们生活的方方面面都依赖于智能手机，这在中国最为明显，从就餐外卖到银行支付，再到健康记录一切都在手机上

I totally agree because so much of our lives are on the smartphone, and there's nowhere that that's more true than in China. From eating to delivery to banking to paying to your health records, everything is on the phone.

何同学：是的我们无时无刻不在使用二维码，这真的很酷，过去几年您曾多次到访中国，请问什么给您留下了最深刻的印象？

Yeah, and we use QR code for everything. We use that all the time. That's pretty cool, and you have been to China many times during the past few years. What is your most memorable part of your visits in China?

Tim Cook：我始终乐于与人交流，我喜欢到零售店去倾听消费者的想法，我热爱中国的历史和文化，2019年我参观了故宫博物院，去年是故宫600周年纪念，这令我惊叹不已，在美国可没有600年历史的东西，能够亲身感受真是太美好了。让我印象深刻的还有上海艺仓美术馆，它的展品中融入了増强现实技术令人惊艳，但要说印象最深的还数中国的人民，我喜欢和开发者见面了解他们在做些什么，中国有很多杰出的的创业者，他们不断地开拓未来工作很有成就。我喜欢与用户交流了解他们如何使用我们的产品，看到人们用各种方式使用我们的产品就是对我们最大的褒奖，就像你自己你会在工作中会用到我们的产品，我很想了解你的创作过程。

Well,I always love interfacing with people. And so I love to go to our stores to talk to customers to see what's on their minds. I love the history in China,and the atrs. Last year, I went to the Palace Museum in BeiJing. They were celebrating their 600th anniversary. This for me, is unbelievable because there's nothing in the U.S, that's, obvously, 600 years old. And it was so fantastic being there. The Modern Art Museum in Shanghai is another place that was incorporating augmented reality into their exhibits. Fantastic! But if I say one thing, it's about people. It's meeting people, It's meeting developers, to see what developers are working on. There's some incredible entrepreneurs in China that are pushing the envelope and really doing incredible work. It's customers, and seeing what customers do with our products. The largest reward we get for our work is seeing what other people do with it. You know, like yourself, you use our products in your work. And so I'm so excited to understand what your process is.

何同学：我的创作过程有意思的是，我最常用的苹果产品其实并不是什么大件，而是 iPhone上自帯的备忘录，我用它来记录我所有视频上的字幕，也并不需要什么高级的功能，它用起来很方便，我在 Macbook上写好稿子，iCloud就会自动同步到我的iPad和 iphone上，有了iCloud我随时随地都可以编辑修改，非常方便，我超级喜欢这项功能。我用 Final Cut Pro X在16英寸的 Macbook Pro上编辑所有的视频，和我同龄的学生经常使用 Apple Pencil和iPad。当你走进一间教室，用来记笔记，是的直接用 Apple Pencil在iPad上做笔记，因为真的很方便。所以我认为平板上舒适的书写体验的确非常重要，虽然不是所有人都用来绘图，很多人只是普通的书写，这对于学生来说非常有用。

Yeah, my process is actually quite interesting. The most useful Apple product that I use it not something really big. It's actually the default Notes app on my iphone. I use that to write every script on my video. It's not because it's got some advanced features. It's just simply because I write the script on my MacBook, and it just automatically appears on my ipad and my iphone with the icloud,I can edit wherever I want. It's just so convenient, I really love that feature. And I just edit all my videos on a 16-inch Macbook Pro with Final Cut Pro X. And you know, students around my age, one thing that I found out: We use Apple Pencil and ipad a lot like you walk in to a classroom. For taking notes? yeah,yeah,yeah.Taking notes directly with their Apple Pencil on their ipad, because it's really convenient, So I do think that like better writing experience on tablet is really important. Even though we are not all drawing. We're just like writing words. It's so very useful for students like us.

Tim Cook：我完全同意，我也经常使用 Apple Pencil和备忘录，我会用备忘录记下自己的想法和主意以免忘记。除了电子邮件之外，备忘录应该是我最常用的应用。

I agree! Yeah,I use the pencil significant as well. And I use the Notes app. I use the Notes app for ideas, to record ideas so that I won't forget about them. And it's probably my most used app as well, other than maybe email.

何同学：您每天会读大量的电子邮件是吗？

Yeah,I mean, you read a lot of emails every day, right?

Tim Cook：有很多是用户发来的电子邮件。

Lots of email from customers and so forth.

何同学：我经常听人说您会亲自阅读用户发给您的电子邮件，这真的不可思议，您大概是这个星球上最繁忙的人了，还亲自阅读每一封邮件，您记得其中一些内容吗？

Yeah,Yeah,yeah,yeah.People always tell me that Tim Cook like actually reads those emals from customers. That's quite amazing! You're like the busiest person on this planet, and you still read every single one of them. But do you remember any specific email, like sent to you by customers?

Tim Cook：我记得有一封邮件是有关上海的一个七岁男孩，他已经在教别人如何编程了，真的难以置信，据我所知这是全球最年轻的编程老师

Oh,I remember one that came in about a seven-year-old boy in Shanghai, that is already teaching people how to code. It's unbelievable. The youngest age that I know of in the world.

何同学：用Swift和Xcode？

Like using Swift and Xcode？

Tim Cook：是的

That's right. That's right

何同学：真的太了不起了！我觉得我没有能力教别人编程，我是学工程的但并不擅长编程，我很佩服这个男孩

Absolutely amazing! I don't think I have the coding ability to teach other people how to code. I'm actually majoring in engineering,and I just I'm not really good at coding. So I really respect that

Tim Cook：是的，人的潜力总是令人惊叹不已

Yeah, It's amazing what people can do

何同学：我还有个问题，很多农村的孩子用不上苹果的先进技术，您是清华经管学院顾问委员会主席，您对保障人人享有教育机会有什么建议？

And there's another question. Like many rural children in China, they don't have access to all those advanced technologies to help them learn. But you are the Tsinghua SEM Board Chair. What's your advice making sure that education is accessible to everyone?

Tim Cook：非常荣幸担任清华经管学院顾问委员会主席，我很高兴能从事这份工作和与许多清华学生交流，清华的学生才华横溢，我真是很荣幸。在Apple我们始终相信教育是伟大的均衡器，因此在中国我们与中国发展研究基金会合作，帮助贫困地区儿童脱贫，我们为山区学校提供技术，那里的改变令我们印象深刻。我们开发了“人人能编程”和“人人能创造”等课程免费提供给所有人，因为我们认为编程和创造力是面向未来的两项重要技能。

Well,it's an honor and a privilege to be the SEM Board Chair. I'm having a great time doing that and meeting many of the students there. The talent in the study body is unbelievable.And so it's a real privilege. We've always viewed at Apple that education is the great equalizer of people. And in China, we're helping with the CDRF. And they're focused on raising children out of poverty. And that means for us providing technology in schools. And we've been really impressed there with what we've seen. We've designed curricula. Like Everyone Can Create and Everyone Can Code. And we've just given it away for everyone because we believe that coding and creativity are two of the important skills of the future.

何同学：我也一直想学编程，我觉得 Playgrounds很有用，Swift Playgrounds真的很有用。

Yes,I always wanted to learn how to code. And I do think that app Playgrounds helps a lot. I love that.That Swift Playgrounds is really helpful

Tim Cook：我们尽量把它设计得简单易学，就像我们的产品那样直观易用

We've tried to make it very simple. We've tried to make as simple to learn as our products are to use. We've tried to make it very simple. We've tried to make as simple to learn as our prodcts are to use

何同学：实际上我所有的视频制作技巧都是在网上学到的，所以我觉得这些教程非常有用，的确如此从中能学到的东西超乎想象，库克先生据我观察，您对自己在苹果的工作充满热情，有些人对工作感到疲倦不想去工作，您总是充满热情，这是与生俱来的还是在工作中逐渐形成的？

And actually,I leaned all of my video skills on the Internet. So I do think that those tutorials really helps.They're really helpful. I agree. it's amazing what you can learn there.  And Mr. Cook, from my observation, you are likely really passionate about your work. you know, many other people,like they are tired or they don't want to go to work. You're like you are really passionate about it. Is that an innate passion that you're just born with,or Is it somthing that has slowly developed during your work process?

Tim Cook：就像人需要能量热情也需要源泉滋养，你需要有意识地培育它，我的做法是和志同道合的人一起工作。如果你身边是志同道合的人就能从他们身上汲取能量，我经常和年轻人交谈年轻人充满理想，他们相信自己能改变世界也有这个能力做到这一点。在Apple我们也相信能够改变世界让世界变得更美好，这种信念让我每天一早感到充满活力积极开启新的一天，我每天自问我为别人做了什么，如果能够不停地这样自问，就会形成一种磁场激励自己不断前进。

Well, think you have to feed it, like you have to feed yourself and so forth. You have to ensure that you're constantly working on it. And the way that I do that is I surround myself with people I love to work with. And if you suround yourself with people that you love to work with, then you feed off their energy. If you talk to young people a lot, the younger generation is idealistic, and believe they can change the world,which they can. And we believe we can change the world for the better. And so it's that belief that gets me up every morning and to charge again to sort of ask the question of what am I doing for other people. And if you keep asking yourself that over and over, it will drive you, it will provide the magnetic field that it takes to keep moving forward

何同学：是的。归根到底我们会发现，金钱和财富都不重要，帮助别人的幸福感才是最重要的

Yes, because at the end of the day, just realize that money doesn't matter, wealth doesn't matter. The most important thing is the happiness from helping other people.

Tim Cook：是的

Thats right.

何同学：谢谢您库克先生！

Thank you, Mr. Cook!

Tim Cook：谢谢！作为一名大四学生是什么感觉？

Thank you! So what's it like being a senior?

何同学：说不清楚我觉得每天都充满活力，我几乎每天都积极投入地工作学习，我投入地工作着学习着可能是因为我因此获得了开心吧。我感到充满活力，觉得自己能做很多事，但同时又觉得自己一无所知什么都做不了，想把一个领域做精做好必须投入大量的时间和精力，而我又太年轻并不真正擅长什么。比如拍视频世界上有那么多优秀的视频制作者，而我只是在自己的卧室里拍视频，这是我的卧室，我从小就住在这儿。

I don't know. I feel pretty energetic every day. I pretty much just jump to work， jump to my classroom every day. I'm just jumping， jumping， jumping.I just feel really happy,I guess.  I feel really energetic, and I can do a lot of things; but in the meantime, I know nothing.I can do nothing. It's like you know when you want to do good in an area, you've got to spend all that time and energy into it, but in the meantime, you're too young to actually be good at anything. Like shooting videos.There are so many cool video directors in the world. And I'm just shooting videos in my living room in my bedroom. This is actually my bedroom. I grew up in this place.

Tim Cook：是吗？现在已经很有工作室的模样了

Really? It's quite the studio now.

何同学：非常感谢，这里有一些很酷的灯，还有很多摄影机，这是个很好的起步，希望以后会越来越好

Oh, thank you. Thank you very much. Yeah, we have some really cool Lights in here. And yes, we've got a lot of cinema cameras. Yeah, it's a good start. I hope this gets better in the future.

Tim Cook：你的视频非常受欢迎 很了不起

It's incredible how popular you've become

何同学：谢谢您库克先生！您对毕业生们有什么建议？如何找到他们热爱的工作？

Thank you, Mr. Cook! And is there any advice that you want to give to like graduates like us, how to find a job that we actually like?

Tim Cook：我以前的老板乔布斯曾说过一句很深刻的话，当你找到自己的热情所在，你的心会告诉你。如果你还没有找到，应该继续寻找，因为你期望感受到这份热情找到工作的意义，你所做的对这个世界是有意义的，能够让世界有所不同，如果你找到了，一切都会变得不同。你的心会告诉你，因为你能真切地感受到。每天早上起床，你会感到精神焕发，充满动力，否则就不会有这种感觉。所以如果大家还没有找到自己的热情所在，我鼓励大家继续寻找，我相信会找到的！

Well, you know my old boss, Steve, said something he said something very profound. He said, You'll know it when you find it. And if you haven't found it yet, you should keep looking because you want the passion.You want to feel this passion that you're working for a good reason that what you're doing matters in the world, that is, you're making a difference in the world. And if you find that, it makes all the difference in the world. And you will know it when you find it because you will feel it. You'll be able to get up every moming and feel refreshed and charged up, ready to go again. And if you don't, you won't. And so I would say to everyone out there, if they haven't found it yet,to keep looking. They will find it!

何同学：嗯，不要放弃，继续寻找，当我找到的时候，我不需要别人告诉我什么是最好的工作

Yeah, so I just keep looking and when I find it,I just know it. I don't have to have other people tell me what's the best job for me. I just know what's the best for myself

Tim Cook：要保持好奇心，有了足够的好奇，就能顺着生活中的弦来找到未来的方向,然后就会有各种发现。

Yeah. And stay very curious. Stay curious enough to keep pulling the string to find out where it takes you next. And you'll find all sorts of things.

何同学：这的确很重要，您有一点令我尤为敬佩，您从不避讳谈及乔布斯。如果我是您，我可能不愿总是提及这位充满传奇色彩的前老板，您却十分坦然我非常钦佩！

That's really important. And Tim, one thing I really respect about you is that, you don't avoid talking about Steve Jobs. If were you, I don't want to talk about my egendary ex-boss all the time. It's just like, you're really comfortable with it,I really respect that!

Tim Cook：谢谢！我敬爱乔布斯，他的基因依然是公司的基石，永远都是如此。我对他充满崇敬 ，希望他依然在我们身边

Well，thank you! I love Steve. And he's still his DNA is still the foundation of the company, and always will be. I revere him and wish that he were still here

何同学：我们也希望他依然健在。我来自于中国的一个小城市，而我现在有机会和库克对话，要感谢互联网为我打开了机遇之门

Yeah, we all wish that. You know, I came from not a really big city in China. And I'm talking to Tim Cook right now. So I do have to thank the Internet for that.

Tim Cook：很高兴接受你的采访，过去这一年着实考验了我们的韧性，祝愿大家快乐健康，这些可能在过去都是视作理所当然的事情，过去这一年让我们意识到它们有多么重要，中英文有一句非常相似的成语：同舟共济，我坚信我们都在同一条船上，可以一起做了不起的事情。我们可以一起战胜疫情，我们一起可以做的事情太多了。

It has been wonderful talking with you. This has been a year that we've needed resilience like no other. And I can't wish enough happiness and health, and all of those things that sometimes we take for granted, but we've been reminded of the last year of how important they are. There's an old English and Chinese saying about we're all in the same boat. And I do believe that. I believe we're all in the same boat, and we can do amazing things together. We can get out of this pandemic together. There're so many things that we can do together

何同学：我的问题也问完了，祝您今天愉快！新年快乐，谢谢！

Those are all my questions. And I just hope you have a great day. Happy New Year, Thank you！

Tim Cook：新年快乐！

Happy New year！